One Finnish search phrase alone: 33,100 restaurant searches a month.
HospRest Take
What happened
Across just 20 tracked search phrases, guests in Finland search for a restaurant over 100,000 times every month. The single biggest: "ravintola Helsinki" at 33,100 monthly searches. The words that bring guests are measurable — and most venues have never seen them.
Why it matters
Awaiting signal.
Next best action
Awaiting signal.
What proves it
Google Ads monthly search volume via measured tracking, de-duplicated across venues · 2026-08 · distinct tracked money-queries, FI market · 20 distinct queries, combined 100,200 searches/month